Building Brand Awareness
Their brand image revolves around the act of giving, positivity, and happiness. I decided to create an Instagram campaign to increase engagement while staying true to brand image. The campaign involved posting an inspirational positive quote/picture a day, have users interact and share quotes, and create a community.
Working on the 'unique' criteria of SEO best practices I created blog posts that stayed relevant to SMTH's brand image, while utilizing Google Keywords to stay on top of trending topics.
See my writing on their blog page.