Nazmiyal is a leading purveyor of antique carpets, but does the rest of the world know?
CHALLENGE: Increase brand awareness, create unique selling points, and increase engagement throughout social media presences.
SOLUTION: Conceptualized, organized, and coordinated a marketing campaign for Nazmiyal Antique Rugs.
The focus message was "Nazmiyal Loves NYC"
TACTICS: Create engaging photos of artists on top of the antique rugs by iconic NYC landmarks. The photos were used throughout the website, in blog posts, press releases, social media, and magazine advertisements.
KPI: Social Media Engagement, shares, likes, and new follows.
SOCIAL MEDIA STRATEGY
CHALLENGE: Increase new followers, Increase engagement, Increase CTR to website.
SOLUTION: Produce engaging content with a consistent calendar.
TACTICS: Used photos from the campaign to gauge interest and get other influencers to share.
Created a more personal Facebook page that allowed followers a exclusive inside look into the gallery.
Curated a more visual Instagram that included videos, varying colors, and interactive posts.
KPI: Social Media Engagement, shares, likes, and new followers.
Instagram - Followers + 405, Engagement +30% (avg 150 likes per post).
Twitter - Followers+500, Engagement +1000 new impressions per post.
Facebook - Followers +80, Engagement + 2000 new impressions per post.
Other social media accounts with increase followers and engagement include: Pinterest, Tumblr, G+, Linkedin.
For Facebook and Instagram, I used the Nazmiyal blog to write engaging content, then shared the content through Facebook and Instagram to encourage user engagement. I decided to use different types of content to increase interest and range of users. A mix of images, videos, collages, and boomerangs were used to keep users excited. Captions used questions, polls, and references to blog posts.
CHALLENGE: Create an email marketing plan with weekly newsletters and a personalized contact base. Increase CTR to website from email newsletters.
SOLUTION: Re-organize the email database into personalized categories.
TACTICS: Conducted A/B testing for engagement against layout and content with different contact types.
Utilized interesting images, produced consistent newsletters, and add a new collections section.
Detailed images, texts, and links to increase CTR.
Create a more interesting and visually appealing layout.
Results: Average CTR of 40%. Generated sales and more leads.
SEO COPYWRITING and BLOGGING
CHALLENGE: Create engaging blog posts to increase comments, click through rates, and usable content. Increase CTR on website through content marketing.
SOLUTION: Create a blog calendar with trending topics in relevant industries.
TACTICS: Conducted keyword research and Facebook News to find trending topics. Wrote 2 600-word articles weekly for the blog page.
Results: Increased engagement on social media that clicked through onto the articles. Ranked on the first page for The Yellow Oval Room.